Clear Aligners are some of the highest value treatments you can offer as a dentist. Here are some examples of 32Co pricing on different case type to help guide your pricing structure.
At 32Co we provide multiple multiple manufacturing options through 32Stories to make sure you can mix and match the features you want for each patient.
You can choose between:
Your choices will dial the prices up and down so that you can always make sure you are providing treatments profitably.
It can be tempting to bring prices down when you are starting, but remember, these are long courses of treatment, with significant chair time. You are a dental professional and your time is valuable.
You should factor in the cost of the aligners (+/- Specialist support) as well as the chair time you’ll need before deciding on a final price. Most likely, this will be after you’ve received the patient’s treatment design and prices. Spreading the cost across monthly payments is a great way to make it more manageable.
Don’t forget to tell the patients the cost of retainers upfront; retention is non-negotiable in clear aligner treatment!
For your first appointments you’ll likely need:
Total: around 5-6 hours over the course of 6-12 month when you first start, but this will decrease as your processes get slicker.
You’ll get more comfortable with pricing once you’ve worked through a few cases, you’ll want to make exceptions for certain patients, or create a bundle to include other treatments such as whitening and retainers.