Episode 9: Sales without Selling, ft. Samuel Butcher CRO at Blended Teaching

Posted on

17 Oct 23

Episode Summary

In today’s episode of the Modern Dentist Podcast, Sonia sits down with Samuel Butcher, CRO at Blended Teaching, and Owner of Ed Tech Advisors, to teach dentists how to ‘sell without selling’. They dive into what makes a good versus bad sales person in healthcare, why selling isn't a zero sum game, and practical tips for approaching patients with the goal of selling, without feeling uncomfortable about it. Through this conversation discover why this non-clinical skill should be prioritised by every clinician and get ideas for how you can start conversations with patients today.

Check out what all Sam has to offer by heading to his ⁠LinkedIn⁠ or visiting the ⁠Blended Teaching website⁠.Hear more from Sonia ⁠@moderndentistpodcast⁠ and ⁠@32co_uk⁠ on Instagram.

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✨ About the Modern Dentist Podcast


This podcast is here to serve as your audio guidebook to the trials and tribulations of dentistry and healthcare.

We’re going to talk about how to get ahead of the curve and deal with the common problems dentists face and expand your horizons on what’s new in the health tech field. How can you become a better dentist now and learn about how to grow and adapt to the future challenges of the career.

These are a few of the things we want to cover - speaking to dentists, lawyers and most excitingly founders of exciting health technology companies. This is the podcast that will answer everything you’re never taught at dental school and show you that the world of dentistry is changing faster than you could ever imagine.

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