Exclusive Accelerator Programme

It's helped me understand a workable sales cycle and techniques that I can apply to increase case uptake. Importantly this is something that dentist's are not trained in, normally. I now feel I have a better idea of how I should view potential patients. By having clear criteria of where they are on a sales cycle, I feel I can better understand where they may be falling off the cycle and how I can improve upon this.

The course helped to structure the sales process, so any member of the team can understand where a patient is at any given time in the sales journey. This really helps understands what type of encouragement, information, support a patient may need at any given time. I have not really come across a course designed this way - it is made easy to understand by including various formats in bite sized chunks. There is a sense that 32Co genuinely care about their dentists and their patients. I feel more confident now in identifying and dealing with patient objections and in formulating our own sales process in particular follow-up protocols.

It helped me understand how to emphasise the value of the product and service I am selling to the patient without having to result in techniques that undervalue my work (e.g. reduce fees to compete with other local providers).