32Co's Year in Review: 2022

Posted on

Dec 31, 2022

With 2023 around the corner, we wanted to take a moment to reflect on the progress we’ve made. Our team of clinicians, Specialist Orthodontists and technologists have worked tirelessly to bring our vision of collaborative healthcare to life.

Read highlights from our team below.

Professor Ama Johal, Clinical Lead - “I’ve loved the challenge of bringing clinical expertise to Dentist Clear Aligner provision”


“Our team of Specialist Orthodontists have loved sharing our experience of teeth straightening with thousands of dentists over the course of this year.”

“What 32Co is doing is truly different. Everything from the articles we write, to the product we’re building, involves the collaboration of clinical specialists, general dentists and technologists - meaning we can provide a clinically rigorous and accessible clear aligner platform for dentists. So when providers describe us as “revolutionary”, we take that as a signal we’re doing the right thing.”

We’ve written hundreds of educational articles (Include link to dentist resources page) for dentists - the topics we choose are based on the questions we’re asked daily by dentists using our platform. Through trial and error, we’ve worked out that by writing these articles in collaboration with general dentists, we’re able to create really helpful articles with previously inaccessible information.”

Dr Rich Grindrod, Course Lead - “We’ve built the next generation of clinical education, and dentists are loving it”


“This year we launched our Starter Course - free 4-week training for dentists wanting to get started with clear aligners. This was my idea - after a year working at 32Co, I saw a desperate need for an accessible, comprehensive course to support clinicians.”

“I worked very closely with our Clinical Team to create a course that combined practical, reading, and assessment-based learning. And participants have loved it. Currently, the course has a 100% positive feedback rate from over 100 dentists who have completed it.”

This course helps dentists build the knowledge, practical skills, and confidence required to get started providing clear aligners. We’ve been thrilled to see the growth of our dentist community and the increasing interest from those who were looking for a way to get going. It’s a testament to the trust that our dentists have in us and our platform.”

“This is just the start for us - our mission involves supporting dentists at every stage of their Clear Aligner journey, and creating an active community of collaborators. I can’t wait to see dentists’ reaction to our plans in 2023!”

Michelle Murphy, Practice Growth Lead - “We’re working hand-in-hand with dentists and practices to deliver more new smiles”


“This year has been all about re-thinking how a clear aligner business can work as partners with dentists, Practices & Groups to ensure a long-term uplift and more happy patients.”

“In the last six months, we’ve made so much progress. We’ve brought our Clear Aligner Starter Course to practices, trained practice teams on how to support clear aligner provision, provided hundreds of bespoke marketing materials, and given hours of support to individual providers on speaking to patients.”

“Dentists are often surprised by the support we can provide - they haven’t experienced it before, and it’s really helping them feel confident in their workflow. But there’s so much more we’re excited to do next year - we’re building the ultimate dentist and Practice onboarding & growth programme for both new and existing providers.”

Dr Ceren Tosun, Support Lead - “Dentists are surprised by how quickly we respond”


“We’re committed to providing the best possible dentist experience. From the initial consultation to the final follow-up, our support team is dedicated to ensuring that our dentists are cared for and supported every step of the way. Internally, we call ourselves the ‘Support Angels’, and it’s catching!”

“This year, we’ve focused on making this experience as seamless as possible. I’ve been working closely with our Product team to better connect dentists, specialist orthodontists, designers and clear aligner manufacturers, using technology. It means we’re able to aim for a response time of under 24 hours - on average, we reply in 2 hours. Our ethos is basically - if you’re working, we’re working for you.”

Our customer service team is available to answer any questions and provide guidance throughout the treatment process, making the experience as smooth and stress-free as possible for both dentists and their patients.”

Dr Sonia Szamocki, Founder & CEO - “We’re building for the future and loving it”


“As we look ahead to the next year, we are excited to continue building on our successes and expanding our offerings to better serve our dentists. We are grateful for the support and trust that our dentists have placed in us and are committed to providing the highest-quality service and support to assist them in their practices.”

We envisage a new way of working with dentists to ensure they are upskilled, supported and are in the driver seats of their clear aligner workflows. Here's to a successful year ahead!”

Join the clear aligner revolution

With better training, more transparency, and in-depth mentorship throughout the treatment planning process, 32Co just gets more reliable results than traditional alternatives.

That’s why dentists love 32Co. You can work with a top Specialist Orthodontist whenever you need it, and our bespoke pricing means cheaper lab bills for the vast majority of cases.

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